Media Training  

Media Training provides you with the knowledge and skills to understand and better work with the media. Perfect for media communicators from all experience levels, Medianet's training courses can provide you with new insights into how to write the perfect media release, handle media interviews, engage with the media in a crisis and more.

Click on the Register Tab to View Upcoming Course Dates


Advance your skills with media training

  • 1Understand how the media works and how to optimise your media strategy
  • 4Improve your media writing, management or interview skills
  • 2Gain knowledge from editors, journalists PR practitioners and accredited media trainers
  • 5Practical training courses providing you with more than just new knowledge
  • 3Prepare key spokespeople for media interviews
  • 6Stay on top of the evolving media landscape and the needs of journalists
key features
  • Nationwide media training courses held at AAP headquarters, bureaus or at your office
  • Coverage of a broad range of topics, from press release writing to managing the media
  • Delivered by accredited media trainers with extensive experience
  • Work with real journalists in mock media situations
  • Attend a scheduled public training course or customise media training to your organisation's needs
  • Training on any media-related topic your organisation requires
  • Flexibility to match your budget with public or customised courses.
  • Practical exercises mixed with real world examples
  • Training from the media experts, Australian Associated Press
  • 100% satisfaction rate from previous attendees

Custom media training to meet your needs

Medianet's training program provides you with unrivalled access to experts from across the media field. As accredited media trainers with backgrounds in journalism, PR and corporate communications, our experienced media training team can work with you to customise a training solution to suit your needs and budget.

Explore some of our Media Training course options
Writing effective press releases
Master the perfect press release with skills for crafting your press release, identifying news angles, approaching journalists and ultimately, increasing your chance of pick-up.

Topics covered include:
    • The key ingredients every journalist looks for
    • How to find the hook to reel them in
    • strategically planning your release
    • media-friendly language and layout
    • how best to structure a release
    • crafting quotes for maximum effect
    • getting the most out of headlines and embargoes
    • Ruthlessly editing your material
    • using multimedia to your advantage
    • When and how to distribute your releases
    • pitching and following up – be a talker not a stalker!


Media Essentials
Gain insights into how the media works, what a journalist will expect from you and the do's and don'ts of dealing with the media.

Topics covered include: 
  • insight into why journalists do what they do, what they want, and what this means for your organisation
  • what is news? – and what isn’t
  • how to construct a holding statement
  • media-friendly language that will get your message across
  • the questions to ask when a journalist calls
  • understanding deadlines and the news cycle
  • what ‘off-the record’ really means
  • dos and don’ts when dealing with the media
  • working with the Communications team
  • the key ingredients of a media release – what to include and how to do it
Media Spokesperson Training
See the world through journalists’ eyes and understand what is most likely to gain their interest. Gain training in planning, message structure, media-friendly language and handling difficult questions before undergoing at least two interviews by a working journalist.

This course can now be run as a public or custom course, however please note that confidential information may be discussed.

Topics covered include:
  • what makes news – identifying story angles and recognising threats and opportunities
  • what to do when a journalist calls
  • strategic planning ahead of an interview
  • media-friendly language – how to lose the jargon
  • structuring succinct and effective messages
  • handling difficult or unexpected questions
  • what ‘off-the record’ really means
  • controlling an interview and staying on message
  • different techniques for different media
  • dos and don’ts when dealing with the media
Custom media training courses
Every organisation had unique needs when it comes to working with the media, the experience level of their team and ideal format for training their employees. Medianet can tailor a course to suit your organisation's needs and budget.

If you have a specific request, our trainer is available to speak to you and devise a customised solution to meet your exact needs and help you achieve your goals.
      • Mixture of course material, from interview techniques to press release writing
      • Hold the course at your offices, our training rooms or any other venue
      • Flexible group sizes from one-on-one to large seminars
      • All courses include scoping and objective planning sessions
      • Complimentary take home material

Click here to request a quote for custom media training

Medianet holds numerous training courses throughout the year. Take a look at the upcoming courses below or request a quote for a custom course. 

Register to Attend the Last Courses for 2016

Melbourne, VIC - Effective Media Release Writing Course


Canberra, ACT - Effective Media Release Writing Course


Sydney, NSW - Effective Media Release Writing Course 


Brisbane, QLD - Effective Media Release Writing Course


Future dates will be posted here or alternatively you can register your interest by emailing or click to fill out our form to be contacted when dates are announced for additional courses.

Course Locations

If you would like inquire about specific course locations, please click here or on the map below to register your interest.

           Australian _map 


Custom Courses

Register your interest

If you would like to register your interest for our custom courses please click to complete this form, email or call +61 2 9322 8140. 

Find out more about custom courses here.


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