Knowledge Centre

As a division of Australian Associated Press, Medianet holds a unique position in the media landscape. Medianet has unparalleled access to the latest research and information from the media, insights into corporate communications, PR and more. To stay on top of the latest articles, white papers and studies, sign up for email alerts.

If you would like to suggest a topic for a future article or white paper, email us at


Vivid ideas on creating cut-through content
by Stephen Olsen

The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher, how does one create content that cuts through the noise, pulls in its audience and creates an ongoing dialogue?

  • News headlines
    • Fugitive fights extradition 48 years later   |  
    • Black males shot most by Chicago police   |  
    • Kerber vows to handle pressure   |  
    • Root leads England to easy ODI win   |  
    • Woman killed in NSW crash   |  
    • 49ers stand by Kaepernick over anthem row   |  
    • Lost Beatles demo sells for $30,000   |  
    • We will rebuild: Giles promises CLP return   |  
    • Labor charges to landslide NT win   |  
    • Baby gas death report renews sacking push   |